Jun 05, 2020  
2019-2020 College Catalog 
  
2019-2020 College Catalog

Sales & Marketing Management, AAS


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Sales & Marketing Management

Sales & Marketing ManagementDo you want a career with high-income potential? Do you like working with people and helping others find solutions to their problems? Then a career in sales and marketing may be the perfect fit for you.

In our dual-track Sales and Marketing Management program, you'll gain the skills and training necessary to succeed in the industry. With the opportunity to earn a diploma or an Associate in Applied Science degree, you'll complete courses in visual merchandising, selling, advertising, marketing, management and accounting. Through the practicum portion of the curriculum, you'll gain hands-on experience in real work settings.

Prepare for a stimulating and rewarding career with plenty of versatility. Whether you want to be a sales representative, travel agent or marketing coordinator, you can take this career a number of ways. The Sales and Marketing Management coursework and on-the-job training will ensure you're competent and confident upon entering the workforce.

Sales & Marketing Management A.A.S. Program Outcomes

  1. Communicate goals in supports of a business' mission.
  2. Apply the marketing mix and its implications to business strategy.
  3. Define assets, liabilities, owner's equity.
  4. Utilize value added customer service skills.
  5. Prepare word processing, spreadsheets, data base, and presentation documents.
  6. Interpret skills that enhance ability to work with and through people to accomplish organizational goals.
  7. Compile information of company, product and competition.
  8. Summarize the components of consumer behavior.
  9. Specify how store image can contribute to the retailer's success or failure.
  10. Evaluate the buying and merchandising process.

Faculty Contact

 Faculty Contact

 

Denise ReimerDenise Reimer
712-852-5258
dreimer@iowalakes.edu

 

 

 

Additional Information

Online availability: 75%

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